Benefits of introducing 360 videos to safeguard intangible cultural heritage

360 videos have great potential for safeguarding intangible cultural heritage. By providing an immersive viewing experience, expanding storytelling possibilities and increasing user engagement, 360 videos can help ensure that valuable cultural traditions and practices are kept alive for future generations:

1. Immersive viewing experience: 360 videos allow viewers to explore a scene from all angles, immersing them in the environment and making them feel as if they are actually there. This can be especially valuable for intangible cultural heritage, as it allows people to fully experience and appreciate cultural traditions and practices, even if they cannot be physically present. 360-degree video recording offers a unique perspective that traditional video recording cannot achieve.
2. Storytelling possibilities: 360 videos allow for the creation of narratives that directly engage the viewer, which enhances the potential for storytelling. This can be used to tell the stories behind intangible cultural heritage in a more engaging and interactive way. For example, a 360 video of a traditional dance could allow viewers to feel as if they were on stage with the dancers, enhancing their understanding and appreciation of the dance.
3. Increased user engagement: The immersive nature of 360 videos tends to captivate viewers for longer periods of time, leading to greater viewer engagement and retention. This means that people may be more willing to learn about and explore intangible cultural heritage, and are more likely to remember and appreciate what they have seen.

Here are some examples of 360 video from our heritage workshops: