Exercise: Examine a heritage business

Produced by
Asociatia Perseidele
Author
Marioara Pascu

Heritage is not an exclusively artistic field. In this case study, heritage is a field of economic activity. A traditional activity in danger of disappearing can become a business idea for an entrepreneur capable of developing a niche business that revitalises and enhances that tradition. The case study can be used in economics and career guidance classes.

Objectives

  • To identify ways in which heritage can become a successful business.
  • To gain an understanding of how a fading intangible tradition has been revived by an entrepreneur.

Competences

  • Entrepreneurship.
  • The ability to identify opportunities for personal pursuits.
  • The ability to work individually and in teams.
  • The ability to appreciate and identify strengths and weaknesses.
  • Self-starter, independence, motivation and determination to achieve objectives.

Instructions

Read/watch carefully the interview with Mircea Ungurean and discuss in teams the following questions:

  • How did Mircea start this business activity that has as its focus an old popular Saxon tradition?
  • Which is your opinion about Mircea Ungurean's decision to reactivate the tradition of Saxon painted furniture?
  • Which are the skills that Mircea has shown in his work?
  • What role did the public administration play in his project?